Build revenue systems that actually work. Without enterprise overhead.
I help B2B teams and business owners move from reactive selling to predictable growth. Strategy that comes with implementation, not just slides.
Why coppergx
Many businesses are stuck in a messy middle: past the startup phase but without the clarity and structure that makes growth sustainable. You might have proven offerings but struggle to articulate them. Strong capabilities but scattered GTM. The right instincts but no rhythm to your planning and execution.
I help you build what’s missing. Sometimes that’s crystallising your value proposition and how you communicate it. Sometimes it’s productising your services or building sales enablement. Sometimes it’s creating the planning rhythm that turns good intentions into consistent progress. Always focused on making revenue more predictable and growth more sustainable.
How I can help
Common ways I help teams make progress
Revenue and Go-To-Market Strategy
Build predictable revenue by strengthening how you attract and convert customers. Clarifying your positioning, improving your sales approach, or both, move from reactive selling to deliberate growth using the foundations in place.
Growth Strategy & Momentum Planning
A focused process to understand where you are now, what will move the needle, and how to prioritise your options. Leave with clearer direction and a plan that feels achievable, aligned, and you can execute.
Messaging & Market Positioning
Clarify who your customers are, what they need, and how they experience your offer. Tighten the value proposition to drive decisions across sales, product, and content with more confidence and conviction.
Sales Enablement & Positioning
Sales teams may lack structure, materials, and confidence to sell consistently. I build the enablement that helps: clear positioning and value story, the right materials at the right time, selling approaches that create predictable results.
Planning & Operating Rhythm
You’re growing faster than your planning processes can handle. I help you build a simple planning rhythm that creates focus, aligns your team, sustains momentum, and makes progress more visible and predictable.
Product & Service Packaging
Shape and simplify what you offer so customers understand the value and your team can sell it confidently. Strengthen your offer architecture and support clearer conversations and GTM activity
What makes this different
The difference between businesses that plateau and those that scale isn’t having better ideas, it’s having the infrastructure to execute consistently. Systems that work when you’re not in the room. Processes that make revenue predictable instead of leaving it to chance.
For over 20 years, I built this infrastructure at companies operating at global scale: productizing services, driving 60% revenue growth, expanding market share by 4%, creating $20M+ in pipeline opportunities. I know what sustainable growth infrastructure looks like. and what it takes to build it.
Now I help teams and business owners implement the same thinking, adapted to work without enterprise budgets, timelines, or complexity.
This is for you if…
- You have the right instincts and proven offerings—but revenue feels like a rollercoaster
- You’re growing but it’s all held together by heroic effort that isn’t sustainable
- Your team struggles to explain what you do or why customers should choose you
- You’ve built some structure but it feels disconnected or your team isn’t using it
- You need someone who’s built this before—not a theorist with a framework
Not for you if you’re looking for fundraising advice, investor presentations, or prefer consultants who deliver decks rather than roll up their sleeves.
How I work
1. Exploratory Call
Understand your goals, challenges, and whether I can help. No pressure, just conversation.
2. Clear Proposal
I’ll outline scope, deliverables, timeline, and investment. Everything clear before we begin.
3. Focused Engagement (typically 4-12 weeks)
Hands-on work building the system with you. Weekly check-ins, tangible deliverables, measurable progress.
4. Outcomes That Stick
Revenue growth, improved margins, faster cycles, systems your team actually uses and sustains beyond the engagement.